There are SO MANY businesses who could learn from your attitude to and experience of the older online shopper: it always amazes me how naive businesses can be about going that extra mile – it’s not just good practice, inclusive, instructive. It’s also ultimately about the bottom line. You could say that’s cynical, but as it’s a fairly key business concern, it would be better thought of as practical, prudent – just plain obvious.

As one of my good friends at ERoSH(http://www.shelteredhousing.org/) once said, and I requote her endlessly (as it applies to very many things) ‘throw bread on the water and it will come back cake’.