Comments on: DU's new project is BeGrand.net – the secret is out! http://dnc.digitalunite.com/2009/11/16/dus-new-project-is-begrandnet-the-secret-is-out/ Helping Older People Unleash their Digital Talents! Thu, 26 Aug 2010 09:57:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: sophie http://dnc.digitalunite.com/2009/11/16/dus-new-project-is-begrandnet-the-secret-is-out/comment-page-1/#comment-1071 sophie Fri, 27 Nov 2009 16:44:48 +0000 http://dnc.digitalunite.com/?p=526#comment-1071 It's a good point. I think what's really important is that the site is all about grandparents and what they need and want. And it doesn't matter whether you're 35 or 75. It's not about your age, it's about your grandparenting and the site must be welcoming and inclusive for everyone. Having said that, I think we do also need to recognise that the majority of our target users are over 40. The youngest grandparent in the UK IS only 28, but the latest stats suggest that, out of around 14m Grandparents, only 130,000 are under 40. Again, it's what they're doing not their age group that matters - but many will find themselves in situations that perhaps younger grandparents aren't in (for example, supporting their own parents who are perhaps frail at the same time as helping their children and grandchildren). So we need to make sure we're covering the content our audience needs - whatever their age. It’s a good point. I think what’s really important is that the site is all about grandparents and what they need and want. And it doesn’t matter whether you’re 35 or 75. It’s not about your age, it’s about your grandparenting and the site must be welcoming and inclusive for everyone.

Having said that, I think we do also need to recognise that the majority of our target users are over 40. The youngest grandparent in the UK IS only 28, but the latest stats suggest that, out of around 14m Grandparents, only 130,000 are under 40. Again, it’s what they’re doing not their age group that matters – but many will find themselves in situations that perhaps younger grandparents aren’t in (for example, supporting their own parents who are perhaps frail at the same time as helping their children and grandchildren).

So we need to make sure we’re covering the content our audience needs – whatever their age.

]]> By: Richard Barker http://dnc.digitalunite.com/2009/11/16/dus-new-project-is-begrandnet-the-secret-is-out/comment-page-1/#comment-1070 Richard Barker Fri, 27 Nov 2009 11:47:33 +0000 http://dnc.digitalunite.com/?p=526#comment-1070 Just a note of caution. Not all grandparents consider themselves as elderly. I personally know some who are in their mid to late 30's. I apologise if it's something you're already aware of, but in case it isn't, please bear it in mind when considering language used in formulating your articles. Just a note of caution. Not all grandparents consider themselves as elderly. I personally know some who are in their mid to late 30′s.

I apologise if it’s something you’re already aware of, but in case it isn’t, please bear it in mind when considering language used in formulating your articles.

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