Silver Surfers in the Daily Mail
Posted in In the news, Silver Surfers
Extra million ‘silver surfers’ go online as one in four internet users are now over 50
‘When it first was introduced it was very alien and very niche, directed at younger people.
‘Now it is part of everyday life. There are new sites such as those set up by Saga, or clothing sites for older women which are targeting this new audience.
‘Travel companies such as those who organise coach and cruise holidays have also created an online presence which appeals to older consumers.’
The British internet audience increased from 36.9million in May 2009 to 38.8million in May this year.
Internet surfers over 50 accounted for 53 per cent of the overall increase.
Men in this age bracket were responsible for 38 per cent of this growth — 722,000 of the increase.
According to the figures, more than 12million people over 50 now regularly use the internet.
However there remain concerns that while the internet is achieving a more mature audience, the most elderly are still being left behind.
Read more: http://www.dailymail.co.uk/sciencetech/article-1290755/One-internet-users-50.html#ixzz0sK4XTSLv
June 30th, 2010 kate | No Comments »
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