We were interested to read a report this week that only a quarter of people aged over 55 years bank online. The research, released by PayYourway.org.uk, showed that whilst 71% of users aged over 55 feel confident about making online transactions, only one in four (25%) had tried managing their money through online banking.
Earlier this year, we were told by our own sample of internet users aged over 55 that for 86% being online has improved their lives with a key reason being that they can do things quicker (71%). Long queues at banks or the hassle and cost of posting cheques can be easily avoided with the click of a button.
However we also know that for many security fears and identify theft as a result of internet transactions is still a major concern and the thought of laying personal account details to bear on a computer screen is probably a step too far right now.
People also still want and need the interaction with service providers and a trip to their bank, for which many have a well-worn relationship, can fulfil that desire. Certainly at Digital Unite we don’t believe the internet should be an exclusive tool that negates the need for human contact but should instead be used to enhance day-to-day living.
That said as the modern age is increasingly demanding and incentivising people to engage with products and services in a cost-effective and time-efficient way being online is becoming an essential requirement for everyone. And here’s where organisations such as ours come in.
Having worked with the over 55s for the last 15 years we know that the process of engagement isn’t one that can be hurried or enforced – a slow, measured and supportive approach is essential to ensure that once older people experience life online they remain interested and willing to explore further. Maybe that’s through supporting self-learning, or through providing tuition, local support or formally trained mentors, one size certainly does not fit all.
Our research sample also told us that being online makes them feel more like part of modern society (81%). More work at both a national and local level must be done to ensure many other thousands of older people not yet using the internet have the chance to feel like that too.
If you are a Radio 2 listener, you will have already heard that their Get Connected campaign launched yesterday. The aim of the campaign is to help more of their listeners get online and understand digital technology better. Many Radio 2 shows will be involved throughout the whole of March and there are lots of tips on their website from presenters such as Terry Wogan. You can also phone 08000 150 950 and they’ll send you a booklet.